Physical retail stores made relevant
Intelligent AI-driven in-store customer personalisation platform (product classification engine Avocado™)
Each shopper is unique and their needs change as dynamically as their lives. Shoppers are continuously influenced by ever-changing external factors. From the weather outside, social events nearby or their peers’ opinions.Request demo
Why is relevancy a problem?
For the average retailer the annual cost of printed promotions and pre-planned digital signage reaches into the millions. These channels pre-determine content regardless of their context.
Of consumers prefer to buy products from retailers that personalise their offering.Source: Accenture
Of in-store promotion spend never reaches its target audience.Source: Bain & Company
Why should I care?
Build and deploy an in-store nervous system to automatically understand and respond to hyper-local individual contexts:
How do I solve it?
Learn how AI and data help to achieve four different levels of smart shopper personalisation.Learn about Mindful™